January 30, 2009
ULTIMATE FIGHTING CHAMPIONSHIP® AND SKELETAL METAL ANNOUNCE EXCLUSIVE LINE OF UFC® JEWELRY
Skeletal Metal and UFC Form Partnership to Release UFC® Octagon™ Line
Las Vegas, NV (USA) – The Ultimate Fighting Championship, the premier brand in mixed martial arts, today announced a strategic partnership with Skeletal Metal LLC (SKM), creator of surgical steel jewelry, to launch the first ever UFC branded jewelry. Available through UFCstore.com, the UFC line launches today with Men’s bracelets styled after the famed UFC® Octagon™.
UFC President Dana White, wearing the black Octagon Bracelet, announced the deal earlier today at the UFC 94 weigh-in event inside the MGM Grand Garden Arena.
“UFC is always pushing the edge when it comes to innovation in our brand,” said Dana White, UFC President. “When we wanted to create a line of UFC jewelry, we immediately turned to Skeletal Metal here in Las Vegas to design pieces that fit the UFC lifestyle and convey the excitement and energy of our sport."
“Joining forces with the world leader in mixed martial arts to develop a new line of UFC jewelry was an easy decision for us,” said Dr. Mike Crovetti, Skeletal Metal Founder and CEO. “UFC represents a powerful demographic all over the world, and exciting new opportunities for the SKM brand.”
The Octagon bracelet is made from an actual surgical steel reconstruction plate used in orthopaedic surgery to secure broken bones. This plate has been ion plated in black for a sleek, cutting-edge look. The UFC will market the Octagon jewelry line on television, in UFC catalogues, online at UFC.com and at UFC live events. Men’s Octagon bracelets are available now via UFCstore.com for $139 (Polish/silver) and $159 (Black). Women's Black and Polish Octagon bracelets will be available in the near future.
The Octagon line is the first of an extensive line of UFC products to be produced under the strategic partnership, which includes the support of UFC in the marketing, sales and distribution of the Skeletal Metal products.
About Skeletal Metal
Skeletal Metal (SKM) designs, manufactures and distributes a unique jewelry line with products created from surgical steel devices used in orthopaedic surgery to mend broken bones. Their product line includes rings, bracelets, necklaces, and pendants. Based in Henderson, Nevada, SKM is owned by Dr. Mike Crovetti, former MLB Rookie of the year, Marty Cordova and Anthony Bonifazio.